Our technical lead Dr Chandres Surti was interviewed recently by Rob Coker at EPPM magazine. He gave his thoughts on how a collective effort is required to...
Our Sales Director Nick Barber featured in the latest issues of AMI’s Plastics Recycling World and Injection World. Nick spoke about changing consumer perceptions and the need for brands to embrace sustainability over aesthetics in their plastic packaging…
Detective work: finding colour solutions for recycling
Experpt from: Plastics Recycling World | July/August 2021
Broadway Colours makes masterbatch and rotational moulding powders in the UK. It recently commissioned a new lab and appointed Dr. Chandres Surti as Technical Manager. He will lead a growing technical team in the development of bespoke masterbatches. Sales Director Nick Barber believes that it’s time to start driving change in consumer perception when it comes to using PCR in coloured plastic packaging. He feels that materials manufacturers and brand owners have an important role to play in supporting the changing landscape.
“We know that colour is widely used for brand recognition, and we know consumers favour colourful packaging with no imperfections. However, we believe perceptions may soon change. You only need to look at sentiment towards the use of plastic generally to know how this can impact corporate decision making. We’ve seen instances of supermarkets reducing their use of plastic, even if evidence suggests that the alternative solutions aren’t actually greener.”
Broadway Colours has been asking if recycling compatibility should take precedence over brand consistency – particularly for products with a short lifecycle. Barber says: “We know that highly loaded colours can impede the recycling process. Sometimes the greenest thing to do is make compromises on colour in order to support sustainability. So when it comes to colour, will there come a time when consumers see this as a barrier to recycling?”
In his view, “As more PCR is used, consumers will gain greater awareness of recycled content in packaging. Less pigment and higher amounts of PCR won’t lend themselves to perfect-looking packaging. However brands that are happy to feature imperfections have a great opportunity to communicate this positively. They’ll rightly be seen by consumers as leading the sustainability movement in plastic packaging. The environmentally conscious consumer will increasingly turn to these brands over those that clearly prioritise appearance over sustainability.
Our colour matching suite will be enhanced during our ongoing site upgrades. It’s perfect for allowing us to educate customers as we can demonstrate our process to them. It works really well when colouring materials with high levels of PCR.”
Established in 1997, Broadway colours have gone from strength to strength and can now offer more products and even better service than ever before.
Broadway Colours is situated in the Suffolk countryside, and occupies a 90,000ft2 site. The building has been fully customised and tailored to suit the business, so we could not be better placed to offer you the best in terms of quality and service for your products.
We’re committed to providing an outstanding customer service. If you have any questions for us about Colour Matching, Rotational Moulding Powders or Masterbatch, or would simply like to say hello, click here to access our contact form or head over to our Facebook, Linkedin or Twitter pages.
Beccles Road, Upper Holton,
Nr Halesworth, Halesworth,
Suffolk IP19 8NQ, UK
Email: [email protected]
© Copyright Broadway Colours 2021. All rights reserved.