Products & services

If you’re seeking a trusted, reliable, plastic materials manufacturer, then you’re in the right place. Whether you need custom colours, special effects, functional additives, a niche compound or a speedy, off-the-shelf colouring solution, Broadway can help. We provide high-quality masterbatches, compounds and rotational moulding powders, delivered with fast lead times. Our customers can expect attentive service and expert technical support.

Compound strands
Pink masterbatch pellets being checked

Our Products

We supply three main product types; masterbatches, compounds and rotational moulding powders. Custom colours can be matched within three to five working days and production masterbatch orders can be dispatched within five working days of an order confirmation. Our colour and effect masterbatches can be combined with additives from our + performance range. If you need a colour quickly then try our off-the-shelf solutions. We have a universal masterbatch range of 122 colours and over 20 colours for rotational moulding powders. Stocked products are often available with next day delivery, with minimum orders of just 1kg for masterbatch.

Checking a colour plaque against a Pantone book

FREE Colour Matching

Colour matching plastics is an art, and one which we’re pretty good at! With a powerful combination of old heads and new colouring technology, we’ll provide accurate colour matches, with cost-efficient formulations and industry leading turnaround times. If you require a custom colour then please take advantage of our FREE colour matching service. Once we’ve formulated your colour, we’ll post sample colour plaques to you for approval, free of charge. Alternatively, you can join us on-site, to approve your matches as they’re developed in our fantastic colour suite. You have nothing to lose in allowing us the opportunity to deliver a fast, accurate colour match, a competitive price and the promise of great service.

Broadway's universal plaque chain

Plaques & Samples

As well as offering FREE colour matching and sample plaques, we can also supply material samples for line trials. Colour plaque chains showing our universal range can also be posted for customers to review. Get in touch with our knowledgeable, friendly team to discuss your requirements; sales@broadwaycolours.com

Broadway quality checks

Quality assured

Our custom colour masterbatches are polymer specific, this means they’re designed for optimum performance when dosed into your moulding polymer. Formulated for specific requirements, our colour and additive masterbatches are renowned for their accuracy and consistency. We ensure our custom formulations meet specific needs on heat stability and light fastness and comply with any necessary regulatory requirements. We work to a market-leading colour tolerance of just one Delta E. All our roto powders are ground to a standard 500 microns in order to suit a variety of applications including complex mouldings. We also offer various melt flow options.

Reasons to use Broadway

  • Fast lead times – next day deliveries achievable
  • Consistent, accurate products of premium-quality
  • Cost-efficient formulations, providing competitive prices
  • Experts in colour matching and customised solutions
  • On site colour matching service – great for colouring PCR
  • Impressive special effects portfolio
  • Comprehensive range of performance additives
  • Extensive testing facilities and rigorous QC procedures
  • Low minimum order quantities
  • Call-off and consignment stock services
  • Current European food, toy, medical and REACH compliance
  • Excellent customer service from knowledgeable, friendly staff
  • Established, privately-owned, independent business, trading internationally
  • ISO9001, ISO14001 and ISO45001 certified supplier

Broadway’s Greener Solutions

We offer products and services to support customers in achieving their sustainability goals. Our Greener Solutions deliver a range of benefits, from lightweighting and material reductions, to enhanced recyclability, production efficiencies and home compostability. We work with leading material innovators to create novel materials utilising renewable feedstocks, engineered with sustainability in mind. Get in touch to discuss your latest projects.

MasterFoam™

MasterFoam Cap

Use less polymer and reduce your carbon footprint

MasterFoam™ is an endothermic blowing agent. Supplied in masterbatch form, the product works by creating a fine foam structure in the material whilst the polymer is in a liquified state. Tiny pockets of gas mean the moulding material is less dense, resulting in a lighter end component and a reduction in polymer requirements and costs. MasterFoam is proven to reduce cycle times too, enhancing productivity, whilst reducing energy demand and environmental impact.

The utilisation of an endothermic reaction has benefits over the exothermic chemistry of the past. An endothermic chemical foaming agent is less hazardous – it doesn’t release harmful gasses or emit heat, making it a safer choice. There’s also very little chance of an uncontrolled runaway reaction (generating excessive heat). Broadway’s MasterFoam is not an imported, traded product. It was developed by our in-house technical team and is manufactured at our factory in the UK, offering enhanced security of supply.

MasterFoam – Learn More

Summary of the key benefits:

• Reduction in material usage
• Reduction in costs, without any tooling changes
• Reduction in weight of the moulded component
• Reduced cycle times
• Reduced energy demand
• Reduced carbon footprint
• Increased shot/running speed
• Increase in productivity
• Reduction of sink marks
• Improved thermal efficiency of the moulded component
• Improved acoustic insulation of the moulded component

GrapheneXcel™

Inflatable boat

Improve product durability and lightweight your components

GrapheneXcel™ leverages the unique properties of graphene to improve the performance of polymers used across many industries, including automotive, defence, packaging, and consumer goods. The benefits include significant improvements in strength and durability, as well as improved barrier properties and the opportunity for product lightweighting.

GrapheneXcel is a made to order additive masterbatch, with formulations customised to meet individual customer requirements. Thanks to polymer-specific carrier systems, GrapheneXcel offers compatibility with a range of polymers including polyolefins, PET and TPU.

GrapheneXcel – Learn More


Summary of the key benefits:

• Improved mechanical strength and impact resistance
• Increased elastic modulus
• Weight reductions (through thin walling)
• Impressive barrier properties
• Favourable processing conditions
• Improved fire retardancy
• Enhanced electrical and thermal conductivity

What is graphene?
Graphene was discovered just 20 years ago at the University of Manchester. This remarkable material has rapidly gained attention for its extraordinary properties. Like diamond and graphite, graphene is composed entirely of carbon. However, uniquely, it consists of just a single layer of carbon atoms arranged in a honeycomb nanostructure. This arrangement includes numerous double bonds, contributing to its exceptional characteristics. Graphene’s atomic structure gives it unparalleled strength – as a single layer it’s the strongest material ever measured, boasting a tensile strength 200 times greater than that of steel. This offers immense potential to a range of industries, including plastic manufacturing.

NIR-Detectable Black

Black plastic packaging

Improve recycling compatibility with our NIR detectable ‘piano black’ masterbatches

High opacity, high gloss black plastics are a popular packaging choice, commonly used to offer products a premium appearance. Carbon black pigments – traditionally utilised to achieve such a finish, present inherent difficulties to the NIR detection systems used at waste sorting plants. They are strong absorbers of radiation both in the visible and infrared regions. This limits the amount of infrared radiation which can be reflected into the NIR detectors, placing considerable limitations on the system’s ability to characterise and sort the polymers. Conservative estimates from industry indicate that 30,000 – 60,000 tonnes of black plastic packaging may be entering the UK waste stream each year as a result of this issue.

The in-house laboratory at Broadway has called upon its extensive experience in colour chemistry to overcome this technical barrier. Our NIR-detectable piano blacks have undergone extensive and successful in-house NIR spectroscopy based tests, returning a distinct and statistically significant spectroscopic signature. Compatible with both PET and PP, these masterbatches produce a high-quality gloss ‘piano’ black finish whilst meeting standard food contact regulations. It redefines what can be achieved when it comes to maintaining a premium appearance, whilst safeguarding the ability to sort the end component in standard recycling waste streams.

We also provide NIR-detectable masterbatches for silver and other dark colours – just let us know your requirements and we’ll formulate a custom solution for you with NIR detectability where required.

NIR recycling diagram

Read More

Laser Marking Additives

Laser Etching

Enables plastics to be etched with industrial lasers

By using this additive masterbatch, the surface of the plastic can be marked directly using an industrial laser. The additive absorbs high-intensity energy from the laser, which heats the polymer and provides a controlled etch. Laser etching can offer various advantages to using paper labels, inks and adhesives in packaging applications. Laser marking is also a great solution for high-touch and long life applications, where information needs to remain legible throughout a component’s lifetime. This additive can be integrated into your colour masterbatch for ease of dosing.

Laser Marking – Learn More

Summary of the key benefits:

• Allows plastics to be marked with industrial lasers, which offers various advantages over using paper labelling
• A solution to provide permanent marks on the surface of plastics
• Flexibility – options for dark marking on light, light marking on dark and colour change marking
• Avoids detection issues during recycling, which can be a problem when processing packaging with large labels
• A cost-efficient option, suitable for a wide range of plastics and meets many common regulatory requirements

Biomaterials

Bio-filled compound bagged for dispatch

Biomaterials offer end-of-life benefits

Using 100% bio-based sources, we can offer fully biodegradable and compostable biomaterials, providing a more sustainable alternative to traditional plastics. We utilise various bio-sourced feedstocks including wood pulp, agricultural pulp, seaweed and wheat straw. Many biomaterials offer home-compostability, degrading in a matter of weeks, without leaving any trace of microplastics. This is a great solution for hard-to-recycle, or single use applications – such as lateral flow tests, protective films and single-use cutlery at events.

We also work with leading material innovators, providing specialist services to enable the development of their biomaterial formulations. Our extrusion expertise, technical knowledge and manufacturing capability can turn your concept into a commercial success.

Technical support

We offer technical expertise to refine formulations for optimum processing and moulding performance. Our laboratory has a dedicated R&D line, perfect for lab trials and formulation development. Our extensive range of in-house testing equipment enables moulded samples to be tested for tensile strength, impact strength and density – providing the data you need on material consistency and performance.

Toll compounding

Whether your formulation is developed by Broadway, or you simply need a compounding partner, we have the infrastructure to support industrial-scale manufacturing of novel materials. Our newest compounding line has multiple gravimetric feeds, enabling the efficient and accurate processing of complex materials with multiple constituents. Underwater pelletising delivers consistent pellet quality, even with materials which would otherwise be hard to stand and cut. Our facility enables biomaterials to be manufactured at scale, with speed, consistency and repeatability.

Biomaterials – key benefits and services:

• Bio-based – derived from sustainably sourced, renewable feedstocks
• End-of-life benefits: biodegradable, compostable, or home-compostable
• Compatible with your existing injection moulding lines
• Can reduce the carbon footprint of your materials (vs using oil-based plastics)
• A solution for single-use or hard-to-recycle applications
• Utilised across multiple market sectors
• Achieve precision mouldings with colouring versatility
• Technical support to develop and refine formulations
• Toll compounding – commercial material production

Bio-Fillers

bio-sourced filler material

Lower your dependence on oil-based plastics and achieve a natural aesthetic

We offer a number of bio-filled options, allowing customers to introduce sustainable materials into their mouldings. This reduces dependence on traditional, oil-derived polymer content. It can also offer aesthetic benefits – products with PCR content can often look very similar to those using virgin polymer. With no obvious aesthetic change visible to consumers, the environmental benefits of the product’s PCR content may not be apparent. With bio-filled materials, a more natural aesthetic is often apparent in the end product.

Key benefits:
• A percentage of polymer is swapped for a natural filler, reducing your requirement for oil-derived plastic
• Creates a ‘natural’, textured aesthetic in finished products, which is typically popular with eco-conscious consumers
• Some fillers can improve the mechanical strength of the polymer, as well as lightweighting products
• Can reduce the carbon footprint of mouldings, as well as supporting biodegradability
• Our bio-fillers are sustainable. Many are by-products of other industries, so they don’t require additional resources
• Our natural fillers include harvest waste, crushed egg shells, hemp and bio-marine waste

Odour Neutraliser

Odour neutraliser smell tests

Reduce odours in smelly materials

Whilst there are obvious circularity advantages to using recycled materials, there are challenges too, such as the smell! Recycled plastics can come from a range of sources and carry a multitude of contaminants, many of these cause odours which are problematic during production and can remain present in the end component. Even some virgin plastics can carry smells which need eliminating. Whilst these can be masked with a fragrance, this isn’t always desirable, particularly in applications such as toiletries or food packaging. It’s also a temporary solution, which soon fades, meaning end products can still present undesirable odours.

Our R&D scientists invested months of research, exploring odour neutraliser additives for plastics. They consider these a more effective and permanent solution than attempting to mask smells with a fragrance. Specialist chemicals within our new odour neutraliser additives act to absorb and trap VOCs and other odour molecules. This significantly reduces the amount of odorous particles which are released, therefore reducing the perceived smell of the material. We’ve explored a number of functional additives in order to find a commercially viable solution which delivers optimum performance.

Working with PCR

Broadway Colour Plaques

We’re experts in colouring recycled plastics

With the world focused on reducing plastic waste; brand owners, moulders and consumers are rightly seeking sustainable options. PCR (Post Consumer Recycled) plastics offer an obvious solution – reprocessing waste packaging into usable materials for re-moulding. Our colourists are well-versed in colouring PCR, our team delivers dozens of matches for use in recycled plastics every week.

Many brands already enjoy the benefits of working directly with us. Broadway’s colour suite allows you to join us on-site to approve matches. This process means several new colour samples can be approved in a single day, saving time on product development. This facility is particularly useful when colouring recycled plastics. Our team can use a sample of your base material to demonstrate exactly how a specific batch of recyclate will impact the end colour of your moulded component. We’ll produce samples whilst you wait.

We’re also able to formulate masterbatches using PCR carrier resins. A significant proportion of each masterbatch is polymer, so for a brand to legitimately claim their product or packaging is “made from 100% recycled plastic“, their masterbatch must contain a PCR carrier resin (and no virgin plastic). The polymer within the masterbatch will typically form between 0.5% and and 2.5% of the finished moulding, although this can be higher.

Precision Pigment Placement

Our expert colourists have produced over 50,000 custom colour matches. Our team will take a number of important criteria into account when selecting pigments or dyestuffs for your formulation. These include heat stability, polymer compatibility, lightfastness, toxicity, metamerism, colour criticality and cost.

Our Colour Suite

Broadway’s colour suite allows moulders, designers and brand owners to join us on-site to approve their matches. With access to our friendly team and expert colourists, this process saves precious time and money on development as several colours can be developed, reviewed and approved in a single day. Recent upgrades offer you further insight into our process. A window to our brand new laboratory allows sight of our colourists at work, formulating your colours.

This facility provides the perfect solution in response to the ever increasing demand for colouring PCR (post-consumer recycled) material. Using sample material from your specific batch, our team can demonstrate how PCR content will impact the colour of the end component. Our impressive wall displays showcase a large variety of colours, special finishes and end products – providing extra inspiration should you need it. Our knowledgeable team will be on hand to offer support each step of the way. With free Wi-Fi available, your office is never too far away, but you’re welcome to just sit back and enjoy the coffee whilst we do all the hard work for you.

Branded product display in Broadway's colour suite

“Colour is a power which directly influences the soul”

Wassily Kandinsky

“It was surprising to see how much PCR content affected the final colour. Working with Broadway was great, as not only were they able to explain in great detail how the colour can be affected, but they were also able to show us, first-hand, how it looked. By carrying out the colour matching at the Broadway site and being able to feedback on the same day, it saved us precious time on development.”
Lauriane
Product Development Manager @ Cosmetics & Personal Care Brand
“Broadway have supported M&H for many years. They have a vast array of knowledge and work hard to support the requirements of their customers. They understand the need to respond quickly and efficiently with high quality products. I would not hesitate to recommend Broadway.”
Louise
Cluster Purchasing Manager @ Plastic Packaging Specialist
“Broadway supply a comprehensive range of colourants for the SHARPSGUARD® range of products. While the day-to-day supply of colourants happen seamlessly to meet the exacting needs of Daniels Healthcare, in the background we work closely together to develop a range of colourants and other additives to future proof the SHARPSGUARD® range of products responsibly and sustainably. Broadway’s technical expertise is second to none which provides the basis to enhance new projects efficiently and effectively.”
Marc
Product Development & Technical Support Manager @ Healthcare Products & Services
“Broadway have been our provider for some years now in all our technical material needs – offering expert technical knowledge and advice and providing bespoke solutions. Broadway have taken the stress out of trying to keep up to date with all our technical needs and provide us with a common sense approach to incorporating new materials and additives and adapting the materials to suit. They offer an up-to-date colour match service from a very experienced team and first-class technical approach, offering fast lead times. Broadway are a very competent team. They’re always on hand when we need them to react to our needs and we would highly recommend them to anyone looking for a reliable, consistent and quality focused material supplier.”
Shaun
Director @ Rotational Moulder
“Broadway’s ability to offer small lot size shipments, not only gives us flexibility in production, but makes us nimble and efficient when it comes to our own clients’ needs. Concentrating on relationship building and understanding our own requirements fundamentally makes Broadway stand out from the crowd.”
Ben
Head of Sales & Marketing @ UK Whistle Manufacturer
“Broadway worked with us for several months to achieve the optimal results that our customer was looking for. This project was an absolute success for our business. Our experience with Broadway has always been positive, their biggest advantage is their great customer service and response time, this combined with a very good lead time for non standard colours makes Broadway one of the best masterbatch and compound suppliers that we have worked with.”
Vasco
Managing Director @ UK Technical Moulder
“Broadway have been a consistent factor in supplying us with hundreds of colours for almost 15 years, an efficient and customer service driven supplier who delivers on time every time. From supplying a colour plaque to delivering large lots of masterbatch on extremely short lead times, Broadway have never let us down!”
Mark
Operations Manager @ Technical Moulder
Colour powder background

What is masterbatch?

Masterbatch is used to add colour or enhanced properties to plastic components. It’s a concentrated formula of colourants and/or effects and/or additives, combined with fillers, encapsulated within a carrier plastic resin. Masterbatch is supplied in pellet form to be dosed into raw polymer for use in plastic manufacturing. Masterbatch can be used with virgin polymer or used with recycled plastic. We encourage customers to consider using PCR (post-consumer recycled) resins wherever possible. Want to know more? Check out our detailed article for a deeper explanation of masterbatch and its incredible role in enhancing product colours. Click here to learn more!  

Why do I need masterbatch?

Anyone creating a coloured plastic item will tend to require a coloured masterbatch. Broadway can develop and supply plastic colourants in the form of masterbatches, for plastic moulders to use in production. Masterbatch is almost always the preferred choice for colouring plastics. Most coloured plastic components we encounter in our daily lives will be coloured with masterbatch. As the pigments or dyes are encapsulated within a pellet, masterbatch ensures a much cleaner process than would otherwise be experienced by using liquid colours in plastic manufacturing. This can minimise waste and significantly reduce downtime in production. It also allows very accurate control of colour dosing and distribution. It’s not just about colour though, masterbatches can also be used to achieve a number of special finishes within plastics. Additive masterbatches can improve processing and enhance the properties of end components.

What is the cost of Broadway’s colour matching service?

A colour match will usually be free, we’ll do the match and post sample plaques free of charge. On rare occasions where specialist constituents are needed to complete the match then Broadway will be in touch to discuss any associated costs before we start work.

Can I get a free sample?

In many cases, small samples can be obtained free of charge. Please call us to discuss your requirements. Postage costs for samples will be dependant on location.

How long will it take for my order to be dispatched?

Universal Masterbatch: From one working day (dependent on current stock availability) Custom Masterbatch: From five working days (dependent on current production schedules) Custom Compounds: From five working days (dependent on current production schedules) Universal Roto powders: From one working day (dependent on current stock availability) Custom Roto powders: From three weeks (dependent on current production schedules) Please remember to allow time for delivery. Broadway deliveries are reliant on external courier services.

What are the minimum order quantities for Broadway’s materials?

Universal Masterbatch: 1kg Custom Masterbatch: 5kg Custom Compounds: 25kg Universal Roto powders: Small lots available in multiples of 20kg Custom Roto powders: 1,000kg

Which polymers do Broadway manufacture masterbatches for?

Broadway provide polymer specific masterbatches for use in HDPE, LDPE, PPCO, PPHO, PET, PBT, GPPS, HIPS, ABS, PA66, PA6, SAN, PETG, PC and TPE/TPU. Our Universal Colour Range is designed for use in a variety of polymers.

Which polymers are Broadway’s Universal Colour Range compatible with?

Broadway’s range of 122 universal coloured masterbatches are suitable for use in PPCO, PPHO, HDPE, LDPE, GPPS, HIPS, SAN, ABS, EVA, POM, PVC, PA and PC. Shades and suitability may vary dependent on material grades and customers are advised to trial all colours before starting production.

Which polymers can Broadway compound?

Broadway can compound many different polymers; polyolefins, polyesters amorphous and styrene polymers. These include: PPCO, PPHO, HDPE, LDPE, LLDPE, MDPE, PET, ABS, SAN, HIPS, PBT, GPPS, PA6, PA66, PETG, TPE, TPU, PLA, EVA, PMMA, ASA, PC and PC/ABS, Biopolymers (various). We can run compounds with virgin material or with high levels of PCR/PIR (recycled polymer). Broadway are able to source the required polymer, or compound with customer supplied materials.
Colour powder background

Contact us today to discuss your material requirements with our expert team.

Colour Masterbatch

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