Working with brands

Our materials are specified by several consumer goods companies. They’re used in the plastic packaging of many well-known brands. We know that accurate and consistent colours are vital in maintaining the integrity of your brand. Our custom colour masterbatches, compounds and roto powders are manufactured with high-quality raw materials. Every product follows our rigorous QC process to ensure the highest standards are met with every order.

Our colourists and technicians have many years of experience in colouring plastics. Their deep understanding of pigments, dyes and polymers allows them to deliver accurate colour matches. We work to within a tolerance of just one Delta E, which is much tighter than the industry standard adopted by many of our competitors. We can also ensure compliance with your required regulatory standards, whilst seeking to minimise costs with intelligent raw material choices. With almost 50,000 approved custom colour matches to date, you can be sure your brand colour is in safe hands.

Quick Fix – Branded skincare range

Big-name brands trust Broadway

Broadway started supplying plastic colourants to the cosmetics industry over 25 years ago. Brands in many sectors now use our materials for their colours and effects. Regulatory compliance is of course a vital consideration when packaging food, beverages, cosmetics and personal care products – don’t worry, we’ve got you covered. Our knowledgeable team will react quickly to enquiries, providing brand owners with the expert advice they need when considering their plastic products or packaging. Below are some examples of the companies and brands that have chosen to use our materials.


Enquire today to see how you can benefit from our high-quality materials.

Colour Masterbatch

Our Colour Suite

Broadway’s colour suite allows moulders, designers and brand owners to join us on-site to approve their matches. With access to our friendly team and expert colourists, this process saves precious time and money on development as several colours can be developed, reviewed and approved in a single day. Recent upgrades offer you further insight into our process. A window to our brand new laboratory allows sight of our colourists at work, formulating your colours.

This facility provides the perfect solution in response to the ever increasing demand for colouring PCR (post-consumer recycled) material. Using sample material from your specific batch, our team can demonstrate how PCR content will impact the colour of the end component. Our impressive wall displays showcase a large variety of colours, special finishes and end products – providing extra inspiration should you need it. Our knowledgeable team will be on hand to offer support each step of the way. With free Wi-Fi available, your office is never too far away, but you’re welcome to just sit back and enjoy the coffee whilst we do all the hard work for you.

Broadway's colour suite with window through to R&D Lab

Request your FREE Colour match today!

Green Masterbatch in petri Dish
“It was surprising to see how much PCR content affected the final colour. Working with Broadway was great, as not only were they able to explain in great detail how the colour can be affected, but they were also able to show us, first-hand, how it looked. By carrying out the colour matching at the Broadway site and being able to feedback on the same day, it saved us precious time on development.”
Lauriane B.
Product Development Manager @ The Body Shop
“Broadway supply a comprehensive range of colourants for the SHARPSGUARD® range of products. While the day-to-day supply of colourants happen seamlessly to meet the exacting needs of Daniels Healthcare, in the background we work closely together to develop a range of colourants and other additives to future proof the SHARPSGUARD® range of products responsibly and sustainably. Broadway’s technical expertise is second to none which provides the basis to enhance new projects efficiently and effectively.”
Marc W.
Product Development & Technical Support Manager @ Daniels Healthcare
“Broadway worked with us for several months to achieve the optimal results that our customer was looking for. This project was an absolute success for our business. Our experience with Broadway has always been positive, their biggest advantage is their great customer service and response time, this combined with a very good lead time for non standard colours makes Broadway one of the best masterbatch and compound suppliers that we have worked with.”
Vasco M.
Operations Manager @ SI Protech
Colour powder background


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