About us

Broadway's site in Upper Holton

Broadway is a trusted manufacturer of colour and effect masterbatch, additive masterbatch, plastic compounds and rotational moulding powders. Established a quarter of a century ago, our materials are used across many market sectors and are supplied to plastic moulders across the UK, Europe and beyond. Many household brands have chosen to specify our accurate and consistent products for use in the manufacture of their plastic packaging.

We’re situated in the Suffolk countryside, reachable in around 135 minutes from London Liverpool Street. Our well-equipped site and experienced team allow us to provide high-quality materials, tailored to customers’ unique requirements. Custom colours can be matched within three to five working days and production orders are typically dispatched within just five working days. We also stock a universal masterbatch range of 122 colours, often available on next day deliveries. We pride ourselves on offering fast lead times, great value products and exceptional service.

Our story… so far

Broadway is a family-owned independent, manufacturer. Since we started operating we’ve delivered 50,000 custom colour matches. That’s a lot of happy customers!

Our Founder and Managing Director Joe Maynard started the business in 1997 with just two other staff. We first specialised in custom colour masterbatches for the cosmetics and personal care industries. As demand for our materials grew, so did our production capacity, workforce and product range. In 2011 we expanded part of our operations to new premises in Broadway Drive, Halesworth. This location inspired our current name and saw the beginning of our roto powder production. In 2015 we relocated to our current 90,000 ft² site in Holton. This allowed us to bring the entire business back under one roof, whilst providing room for future growth.

We’ve continued to expand our impressive portfolio of special effects and in recent years we’ve developed a growing range of additives and processing aids. We’ve grown to become a leading UK plastic materials manufacturer. With a reputation for colour accuracy and excellent service, plastic moulders throughout the UK and Europe rely on our high-quality materials. In 2021 we bolstered our technical capabilities; expanding our highly-skilled team and investing in a new laboratory. Investment continues in 2022 with a new production line, improved mixing facilities and a new QC area. Today we employ around 60 staff.

We recently entered the German market with the launch of Broadway GmbH to help grow our sales in the European mainland. This will be the face of Broadway in Germany initially and Europe in future years.

External shot at Broadway

Enquire today to learn how we can help your business.

Colour Masterbatch

Masters of our craft

A combined experience of over 40 years and access to the latest pigments means our expert colourists are able to provide accuracy and consistency with your custom colours. We work to an industry-leading colour tolerance of just one Delta E. Our team have created over 50,000 unique colour formulations to date, so you can rest assured your request is in safe hands. Our technicians are experts in regulatory compliance, giving you peace of mind that your materials will meet whichever standards you specify. Customers are welcome to approve their matches as they’re made in our on-site colour suite.

Our dedicated sample line mirrors our larger machines, so you can be confident an approved sample will be accurately replicated in production. To guarantee consistency, all our twin-screw extrusion machines have identical architecture. This also provides us flexibility in scheduling jobs, reducing leadtimes for our customers. Extensive in-house testing facilities include an accelerated weather testing station, allowing us to test samples for weather fastness. Our pelletised materials can be supplied as masterbatches or compounds.

We continue to experience growing demands for our high-quality rotational moulding powders, manufactured in our modern grinding facility. We have a stocked range of over 20 colours including mottles. We offer competitive lead times and always provide reliable and honest information on our turnarounds. All our roto powders are ground to 500 microns, so they’re suitable for a wide range of applications including complex mouldings. We’re the only rotational moulding powder manufacturer to produce a rotationally moulded cube of every colour we make to best demonstrate the quality and consistency of the material.

Blue masterbatch/compound strands in production

Quality Assurance

We’ve built a reputation on providing customers with high-quality materials. Every product we dispatch is made in accordance with our production procedures and must pass our rigorous QC process. An extensive, modern extraction system prevents airborne contamination on-site, which could otherwise be a risk in the manufacturing process. This, coupled with our stringent QC standards and a genuine understanding of each customer’s requirements results in a very impressive product acceptance rate of 99.8%.

Our quality control procedures and environmental management systems have been independently assessed. Our UK and German companies both hold ISO9001:2015 and ISO14001:2015 certification. All certificates can be viewed and downloaded below.

Staff in Broadway's QC area

ISO 9001:2015 Quality Management System

Broadway Ltd

Broadway GmbH

ISO 14001:2015 Environmental Management System

Broadway Ltd

Broadway GmbH

 

“Broadway have been a consistent factor in supplying us with hundreds of colours for almost 15 years, an efficient and customer service driven supplier who delivers on time every time. From supplying a colour plaque to delivering large lots of masterbatch on extremely short lead times, Broadway have never let us down!”
Mark B.
Operations Manager @ Synergy Plastics
“It was surprising to see how much PCR content affected the final colour. Working with Broadway was great, as not only were they able to explain in great detail how the colour can be affected, but they were also able to show us, first-hand, how it looked. By carrying out the colour matching at the Broadway site and being able to feedback on the same day, it saved us precious time on development.”
Lauriane B.
Product Development Manager @ The Body Shop
“Broadway have supported M&H for many years. They have a vast array of knowledge and work hard to support the requirements of their customers. They understand the need to respond quickly and efficiently with high quality products. I would not hesitate to recommend Broadway.”
Louise S.
Cluster Purchasing Manager @ Berry M&H Plastics
“Broadway supply a comprehensive range of colourants for the SHARPSGUARD® range of products. While the day-to-day supply of colourants happen seamlessly to meet the exacting needs of Daniels Healthcare, in the background we work closely together to develop a range of colourants and other additives to future proof the SHARPSGUARD® range of products responsibly and sustainably. Broadway’s technical expertise is second to none which provides the basis to enhance new projects efficiently and effectively.”
Marc W.
Product Development & Technical Support Manager @ Daniels Healthcare
“Broadway worked with us for several months to achieve the optimal results that our customer was looking for. This project was an absolute success for our business. Our experience with Broadway has always been positive, their biggest advantage is their great customer service and response time, this combined with a very good lead time for non standard colours makes Broadway one of the best masterbatch and compound suppliers that we have worked with.”
Vasco M.
Operations Manager @ SI Protech
“Broadway have been our provider for some years now in all our technical material needs – offering expert technical knowledge and advice and providing bespoke solutions. Broadway have taken the stress out of trying to keep up to date with all our technical needs and provide us with a common sense approach to incorporating new materials and additives and adapting the materials to suit. They offer an up-to-date colour match service from a very experienced team and first-class technical approach, offering fast lead times. Broadway are a very competent team. They’re always on hand when we need them to react to our needs and we would highly recommend them to anyone looking for a reliable, consistent and quality focused material supplier.”
Shaun M.
Director @ Rototek
Colour powder background

To discuss your project, contact our experts today!

Blue Masterbatch in petri dish

The people behind our company

We’re very proud of our workforce. Several of our staff have been with us for many years, developing their careers as Broadway has grown. Knowledge and experience runs through the spine of our organisation. Our continued growth means we’re often looking for new talent to join Broadway. Please get in touch if you’re seeking a new opportunity and like the idea of working with us.

Nick Barber Sales Director

Nick Barber

Sales

Laura Boggis

Laura Boggis

Commercial

Chris Gramlick

Chris Gramlick

Production

Ben Wilson

Ben Wilson

Colour Matching

Dr. Chrysoula Pateraki

Dr. Chrysoula Pateraki

Technical

Martin Symonds – Maintenance Engineer

Martin Symonds

Site Maintenance

Powder Colour explosion

Brochure Downloads

Download a pdf of our recent publications

Broadway 2022 Company Brochure
Masterbatch Solutions for PET – A Technical Guide
The UK Plastic Packaging Tax and Colouring PCR
The Broadway Value Flyer

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Accreditations

PlastikCity Approved Partner Logo
BPF Membership Badge
Operation Clean Sweep logo
Approachable Certification logo
Ecovadis Silver Sustainability Rating Medal