Established over a quarter of a century ago, Broadway is a trusted manufacturer of colour and effect masterbatches, additive masterbatches, plastic compounds and rotational moulding powders. Our materials are used in many market sectors and are supplied to plastic moulders across the UK, Europe and beyond. Many household brands have chosen to specify our accurate and consistent colourants for use in the manufacture of their plastic packaging.

We’re situated in the Suffolk countryside, reachable in around 135 minutes from London Liverpool Street. Our well-equipped site and experienced team allow us to provide high-quality materials, tailored to customers’ unique requirements. Custom colours can be matched within three to five working days and production orders are typically dispatched within just five working days. We also stock a universal masterbatch range of 122 colours, often available on next day deliveries. We pride ourselves on offering fast lead times, great value products and exceptional service.

Our story… so far

Broadway is a family-owned independent, manufacturer. Since we started operating we’ve delivered more than 53,000 custom colour matches. That’s a lot of happy customers! Our Founder and Managing Director Joe Maynard started the business in 1997 with just two other staff. We first specialised in custom colour masterbatches for the cosmetics and personal care industries. As demand for our materials grew, so did our production capacity, workforce and product range.

In 2011 we expanded part of our operations to new premises in Broadway Drive, Halesworth. This location inspired our current name and saw the beginning of our roto powder production. In 2015 we relocated to our current 90,000 ft² site in Holton. This allowed us to bring the entire business back under one roof, whilst providing room for future growth. Today Broadway provides employment for around 60 staff and we’ve grown to become a leading UK manufacturer of masterbatches, compounds and roto powders. In 2021 we entered the German market with the launch of Broadway GmbH to help grow our sales in mainland Europe. With a reputation for colour accuracy and excellent service, plastic moulders throughout the UK and Europe rely on our high-quality materials.

Consistent reinvestment allows Broadway to enhance operational efficiency, expand production capacity and foster innovation. Recent investments include a new QC area, new production lines and improved mixing facilities. In 2021 we bolstered our technical capabilities by expanding our team and investing in a new R&D laboratory. This has enabled the development of our latest materials which offer sustainability benefits. These include NIR detectable blacks, an endothermic blowing agent, bio-sourced compounds and our odour neutraliser additive. As well as developing new materials with a sustainability focus, we’re also making great strides to reduce the impact of our operations. In 2023 we made a big investment in green energy with the installation of 1,700 solar panels on our factory roof.

Aerial shot of Broadway's 90,000 square foot factory in the Suffolk countryside

Enquire today to see how you can benefit from our high-quality materials.

Colour Masterbatch

Masters of our craft

A combined experience of over 40 years and access to the latest pigments means our expert colourists are able to provide accuracy and consistency with your custom colours. We work to an industry-leading colour tolerance of just one Delta E, so you can rest assured your request is in safe hands. Our technicians are experts in regulatory compliance, giving you peace of mind that your materials will meet whichever standards you specify. Customers are welcome to approve their matches in our on-site colour suite, as soon as new colour plaques are made.

Our dedicated sample line mirrors our larger machines, so you can be confident an approved sample will be accurately replicated in production. To guarantee consistency, all our twin-screw extrusion machines have identical architecture. This also provides us flexibility in scheduling jobs, reducing leadtimes for our customers. Extensive in-house testing facilities include an accelerated weather testing station, allowing us to test samples for weather fastness. Our pelletised materials can be supplied as masterbatches or compounds.

We continue to experience growing demands for our high-quality rotational moulding powders, manufactured in our modern grinding facility. We have a stocked range of over 20 colours including mottles. We offer competitive lead times and always provide reliable and honest information on our turnarounds. All our roto powders are ground to 500 microns, so they’re suitable for a wide range of applications including complex mouldings. We’re the only rotational moulding powder manufacturer to produce a rotationally moulded cube of every colour we make, to demonstrate the quality and consistency of the material.

Blue masterbatch/compound strands in production

Quality Assurance

We’ve built a reputation on providing customers with high-quality materials. Every product we dispatch is made in accordance with our production procedures and must pass our rigorous QC process. An extensive, modern extraction system prevents airborne contamination on-site, which could otherwise be a risk in the manufacturing process. This, coupled with our stringent QC standards and a genuine understanding of each customer’s requirements results in a very impressive product acceptance rate of 99.8%.

Our quality control procedures, environmental management systems and health and safety management hasve been independently assessed. We hold ISO9001:2015,ISO14001:2015 and ISO45001:2018 certification. All certificates can be viewed and downloaded below.

Staff in Broadway's QC area

ISO 9001:2015 Quality Management System

Broadway Ltd

Broadway GmbH

ISO 14001:2015 Environmental Management System

Broadway Ltd

Broadway GmbH

ISO 45001:2018 Health and Safety Management System

Broadway Ltd

“Broadway have been a consistent factor in supplying us with hundreds of colours for almost 15 years, an efficient and customer service driven supplier who delivers on time every time. From supplying a colour plaque to delivering large lots of masterbatch on extremely short lead times, Broadway have never let us down!”
Mark B.
Operations Manager @ Synergy Plastics
“It was surprising to see how much PCR content affected the final colour. Working with Broadway was great, as not only were they able to explain in great detail how the colour can be affected, but they were also able to show us, first-hand, how it looked. By carrying out the colour matching at the Broadway site and being able to feedback on the same day, it saved us precious time on development.”
Lauriane B.
Product Development Manager @ The Body Shop
“Broadway have supported M&H for many years. They have a vast array of knowledge and work hard to support the requirements of their customers. They understand the need to respond quickly and efficiently with high quality products. I would not hesitate to recommend Broadway.”
Louise S.
Cluster Purchasing Manager @ Berry M&H Plastics
“Broadway supply a comprehensive range of colourants for the SHARPSGUARD® range of products. While the day-to-day supply of colourants happen seamlessly to meet the exacting needs of Daniels Healthcare, in the background we work closely together to develop a range of colourants and other additives to future proof the SHARPSGUARD® range of products responsibly and sustainably. Broadway’s technical expertise is second to none which provides the basis to enhance new projects efficiently and effectively.”
Marc W.
Product Development & Technical Support Manager @ Daniels Healthcare
“Broadway worked with us for several months to achieve the optimal results that our customer was looking for. This project was an absolute success for our business. Our experience with Broadway has always been positive, their biggest advantage is their great customer service and response time, this combined with a very good lead time for non standard colours makes Broadway one of the best masterbatch and compound suppliers that we have worked with.”
Vasco M.
Operations Manager @ SI Protech
“Broadway’s ability to offer small lot size shipments, not only gives us flexibility in production, but makes us nimble and efficient when it comes to our own clients’ needs. Concentrating on relationship building and understanding our own requirements fundamentally makes Broadway stand out from the crowd.”
Ben M.
Head of Sales & Marketing @ ACME Whistles
“Broadway have been our provider for some years now in all our technical material needs – offering expert technical knowledge and advice and providing bespoke solutions. Broadway have taken the stress out of trying to keep up to date with all our technical needs and provide us with a common sense approach to incorporating new materials and additives and adapting the materials to suit. They offer an up-to-date colour match service from a very experienced team and first-class technical approach, offering fast lead times. Broadway are a very competent team. They’re always on hand when we need them to react to our needs and we would highly recommend them to anyone looking for a reliable, consistent and quality focused material supplier.”
Shaun M.
Director @ Rototek
Colour powder background

Contact our expert team today to discuss your requirements.

Blue Masterbatch in petri dish

The people behind our company

We’re very proud of our workforce. Several of our staff have been with us for many years, developing their careers as Broadway has grown. Knowledge and experience runs through the spine of our organisation. Our continued growth means we’re often looking for new talent to join Broadway. Please get in touch if you’re seeking a new opportunity and like the idea of working with us.

Laura Boggis

Laura Boggis


Chris Gramlick

Chris Gramlick


Ben Wilson

Ben Wilson

Colour Matching

Stephen Rayner

Dr. Stephen Rayner


Joe Allen – Sales Office Supervisor

Joe Allen


Simona Miteva – Laboratory Technician

Simona Miteva

Quality Control

Powder Colour explosion

Brochure Downloads

Download selected Broadway publications

Broadway 2022 Company Brochure
Broadway’s Endothermic Blowing Agent – A Technical Introduction
A brochure for brand owners
Masterbatch Solutions for PET – A Technical Guide
The UK Plastic Packaging Tax and Colouring PCR
The Broadway Value Flyer
Small Lot Compounding From Broadway
Range of colours

Statements and Policies

Energy Management Policy
Environmental Policy
Noise Monitoring Policy
Waste Management Policy
Water Management Policy
UN Global Compact – Letter of Commitment
Range of colours

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Pink smoke cloud background


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PlastikCity Approved Partner Logo
Approachable Certification logo
EcoVadis Gold 2024
Living wage Employer logo
We support the UN Global Compact Logo