Broadway – New Website

Broadway has recently rebranded and this week sees the launch of their new website.

Broadway will celebrate 25 years in operation in May 2022. Having recently rebranded, we’ve now launched our new website. Marketing Manager James Rous explained:

“We identified a need to update our website in order to improve user experience and rank better in organic search results. We partnered with a brilliant, digital agency and we’re thrilled with the results. Our new website is visually appealing, easy to navigate and delivers improved, accessible content. The site will continue to evolve, with new video and imagery to be included in the coming months.

Broadway are so much more than colour. We’re a serious player in the UK masterbatch and roto markets. We’ve updated our identity to appropriately convey our expertise and our developing product range, which includes speciality compounds in response to unique customer requirements. We’re improving our manufacturing infrastructure too. We have improved R&D facilities and our production capacity has increased to accommodate a growing volume of custom colour matches for PCR, as well as more orders for our compounded materials.

Our materials are already specified by many well-known brands. We felt there was a real opportunity in our niche industry to create a modern and impactful identity, and offer content tailored for brand owners, as well as plastic moulders. With covid restrictions easing, it’s been great to host customers on-site recently. Our colour matching suite offers the perfect solution for brands looking to formulate new colours swiftly. Samples can be formulated and approved as they’re developed. This is particularly relevant and timely as the plastic packaging tax drives more and more requests for colours for PCR – utilising Broadway’s experience in this area.

Our website highlights our colour-matching expertise and makes it easy for users to submit a FREE colour match request online. It also showcases our extensive portfolio of special effects and performance additives. Look out for our effect of the month, as we launch new effects recently created by our technicians. We’ve also added content about our values and our wonderful workforce. Future developments to our site will see the introduction of a German translation as we look to increase our European sales via Broadway GmbH. We hope our customers and prospects enjoy the site as much as we do.”