Broadway is pleased to announce the appointment of João Carrasco as Business Development Manager – Europe, a strategic hire aimed at expanding the company’s presence across key European markets and deepening its international client relationships.
About Broadway
Over the past 28 years, Broadway has established itself as a leading supplier of colour and additive masterbatches, compounds and roto powders. Moulders throughout the UK and Europe rely on Broadway’s high-quality formulations. Their materials are utilised across many market sectors and are specified by international consumer goods companies, for use in branded packaging. In recent years, Broadway has seen encouraging sales growth across European markets. The company views Europe as a region of significant untapped potential and is committed to deepening its presence.
João brings global expertise
With academic qualifications in management, accounting and finance, alongside specialist training in quality management, occupational health and safety, and process optimisation, João combines strategic thinking with hands-on technical understanding. He joins Broadway with extensive experience in technical sales, project management, and customer development across the automotive and water treatment industries.
Fluent in Portuguese, Spanish, and English, and conversational in French, João brings a multilingual and multicultural approach that will strengthen Broadway’s ability to engage effectively across diverse markets. João’s career spans several key international positions, including In-House Representative for key suppliers at VW Autoeuropa in Portugal, Regional Manager for QLS Automotive in the UK, and most recently, Project Manager at Artein Grupo in Spain. João has managed operations and led projects across Portugal, Spain, and Latin and South America.
In his new position at Broadway, João will play a pivotal role in driving Broadway’s sales growth throughout Germany, France, Spain, Portugal, Italy and the Benelux region. These markets present significant opportunities for Broadway’s advanced materials and tailored solutions. After an initial induction period working within Broadway’s Suffolk-based production facility, João will spend much of his time visiting prospects and customers in mainland Europe.
Outside of work, João enjoys traveling and spending time with his family. He has practiced martial arts since his early twenties and previously ran a dojo in Norfolk – Aikido Diss.
Alex Harvey, Sales Director commented on João’s appointment:
“We’re excited to welcome João to the team as we begin a new chapter in our European growth journey. Having worked with him previously, I’ve seen first-hand the professionalism, energy, and technical expertise he brings to every challenge. His appointment represents a strong statement of intent – providing the springboard we need to strengthen our presence in key European markets. We know we can compete with European masterbatch suppliers on both price and lead times, and João’s relationship-focused approach will be instrumental in building long-term partnerships and unlocking new opportunities.
João Carrasco, Business Development Manager – Europe, added:
Broadway’s culture of innovation, collaborative environment, and focus on long-term customer success deeply resonate with my professional values. I’m particularly impressed by the company’s infrastructure and capabilities, which provide a solid foundation for sustainable expansion.
This role is an exciting opportunity to contribute meaningfully to Broadway’s continued growth in Europe. I can’t wait to visit our European customers as we start to accelerate the momentum we’ve already established. I’ll bring a customer-first mindset, combined with hands-on technical sales experience and a collaborative approach to problem-solving. With regional knowledge and multilingual skills, I’m committed to building more of the lasting customer relationships which Broadway has thrived on for almost 30 years.
Broadway supplies materials to moulders across the UK and Europe
Looking ahead
João Carrasco’s appointment marks a significant step in Broadway’s international growth strategy. This role will be instrumental in enabling Broadway to deliver exceptional value to European moulders through the supply of high-quality masterbatches with seamless deliveries across Europe, attentive service and expert technical support.
As part of its ongoing commitment to raising brand visibility and strengthening customer relationships in the region, Broadway will be exhibiting at the K Show in Düsseldorf from 8th – 15th October – the world’s leading trade fair for the plastics and rubber industry. This high-profile event will allow Broadway to showcase innovation and engage directly with customers, prospects and industry leaders.
For European sales enquiries, or to book an appointment with João or the Broadway team at K 2025, please email: joao@broadwaycolours.com or call +44 (0)1986 875 100.