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The trusted masterbatch and rotational moulding powder manufacturer has invested further in Research and Development with a new laboratory and the appointment of Dr Chandres Surti as Technical Manager.
Dr Chandres Surti and his team will lead the expansion of Broadway Colours’ product portfolio. This will involve the introduction of new speciality additives such as fire retardants and blowing agents to their masterbatch range. Working closely with the Sales department, Dr Surti will also play a key role in developing and bringing to market the next generation of special effect masterbatches. The business has increased R&D capacity with significant investments in a new lab and personnel. Dr Surti explained:
“It’s an exciting time to join Broadway Colours. Customers are increasingly looking for us to lead them, particularly with considerations which help meet sustainability targets. Our recent investments in R&D demonstrate a genuine desire for continued innovation, developing new solutions to meet the changing needs of our customers.”
Another focus will be working with customers to introduce PCR materials and manage the colour and additive tolerances within the use of PCR. For customers to make genuine claims that their packaging is made from 100% recycled plastic, their masterbatch also needs to be made from PCR. Broadway Colours are responding to this need. Beyond this, Dr Surti is working on several other projects which focus on reducing the use of virgin polymer. This includes exploring the use of Broadway Colours’ ‘Supra-Sustainable’ marine-based additive within rotational moulding powder. Dr Surti continued:
“We’ve seen within masterbatch how our ‘supra-sustainable’ additive allows for a significant reduction in virgin plastic content, and also provides further benefits in the moulding process. Supra-sustainable has a lower melt point than polymer, which has been proven to facilitate quicker cycle times – reducing energy and cost. In compounds and rotational moulding powders these benefits can be magnified as the ratio of the additive can be increased. As a modern carbon product it avoids the liberation of historic carbon, unlike other fillers such as chalk.”
There are obvious benefits to manufacturing with a bio-renewable resin in place of oil-based plastics, especially when it derives from refining a bio-marine waste material. The carbon footprint is thought to be five times lower than conventional PP and PE. From a commercial perspective the material can offer much improved cost stability as it’s not dependent on non-renewable, oil-based raw materials. It’s readily available and abundant, which isn’t always the case with PCR. It’s also compatible with current recycling streams.
Dr Surti was awarded his PhD at the University of East Anglia, his studies bridged chemistry and microbiology. He worked as an R&D Chemist for many years before progressing to R&D Manager. He moved to a leading speciality chemical company, developing novel monomers for the contact lens industry. Then as Technical Manager at MV Plastic he developed polymers with applications in medical devices. His many years of experience managing product development in highly regulated environments provided an excellent foundation for his current position at Broadway Colours. Nick Barber, Sales Director said:
“We pride ourselves on delivering high-quality products, tailored to the requirements of our customers’ end applications. We’ve expanded our technical and regulatory team and we’re building a new laboratory in order to support new product development. Dr Surti’s leadership of our R&D will form an integral part of our strategy. His technical knowledge is already proving beneficial to our business and our customers.”
Broadway Colours’ investments in infrastructure and personnel will allow them to continue to innovate and respond effectively to unique customer requirements. As a leading supplier of polymer-specific, custom-colour masterbatch, performance additives, special effects, compounds and roto powders, this investment will help futureproof their business at a point where government legislation and consumer demand is driving change across the industry.
Established in 1997, Broadway colours have gone from strength to strength and can now offer more products and even better service than ever before.
Broadway Colours is situated in the Suffolk countryside, and occupies a 90,000ft2 site. The building has been fully customised and tailored to suit the business, so we could not be better placed to offer you the best in terms of quality and service for your products.
We’re committed to providing an outstanding customer service. If you have any questions for us about Colour Matching, Rotational Moulding Powders or Masterbatch, or would simply like to say hello, click here to access our contact form or head over to our Facebook, Linkedin or Twitter pages.
Beccles Road, Upper Holton,
Nr Halesworth, Halesworth,
Suffolk IP19 8NQ, UK
Email: [email protected]
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